I think that the unique blending of data and analysis to deliver new insights for targeting and proposition  development has to be the greatest opportunity for marketers - whether on or offline. The fact that we also develop bespoke systems and manage data, results in a market leading proposition. My challenge is to make the Scottish market aware of our fantastic achievements so they too can benefit from increasing returns on their marketing investment.
 
With over 20 years experience of direct and database marketing I've worked with some diverse and major brands including HBOS, Direct Line Financial Services, World Vision, Scottish Power, Visit Scotland and bmi British Midland, helping deliver business success. Today this experience is invaluable in helping our clients gain maximum benefit from their data - driving sales and marketing strategies for retention and growth.
 
Before I launched the Edinburgh office of Tangible Data, I was Managing Director of Tangible: (formerly Navigator). I'm also on the Council of the Direct Marketing Association in Scotland, having previously been it's Chair.