Manage campaigns
Build communication and interaction history from online and offline channels in a single environment;
Integrate online and offline data to get an holistic view of marketing activity;
Access the inbuilt media library to store images, art and video used in campaigns.

Run reports and queries
Pre-loaded templates of common reports;
Create, copy and store bespoke reports or queries;
Build up an archive of campaign performance and trends;
Input campaign financials to create ROI reports;
Access queries can be from past campaigns;
Drilldown to examine information in greater detail.

Create and send e-mails
Create, edit and personalise emails
Vary creative depending on customer history and behaviour;
Track delivered, opened and click-through for each campaign and activity.

Analyse web activity
Analyse web activity using Intellitracker



Examine subsequent online and offline marketing behaviour based on web history

Import and export data
Validate data (including UK PAF), consolidate and de-dupe on load;
Use B2B and B2C data formats and linkages;
Customised business rules enable automatic data loads;
Export data in a multitude of formats for analysis and marketing purposes;
Analyse imported data easily using Scorebanks;
Keep data secure through compression and encryption.

Import and use model scores
Upload analytics scores or information to customer records;
Easily load and manage a range of external data.

Manage access and administration
Set user access and administration rights to aid effective use and views of the database as well as security