Increasing customer understanding

Segmentation will allow you to categorise your customers or supporters into groups that share similar characteristics, behaviour or attitudes.  We can use your data to come up with the best way to segment your customers, whether it be geo-demographically, value-based, attitudinal, or a combination of all three. 

Our analysts are experienced in a whole range of segmentation approaches, from RFV (recency frequency value) scoring, to factor analysis and clustering, which we can use to develop the most appropriate solution for your business needs.

Profiling will allow you to build up a picture of each segment, identifying the key features that define them and what differentiates them from other segments.  Our insight will help you to get the best out of your customers or supporters by developing differentiated offerings for each segment based on who they are, which offers might interest them, which channels to use to communicate with them and when best to target them.


Tel: 01242 258700 or email:enquiries@tangibledata.co.uk