Knowing what people are likely to do

Propensity models allow you to identify which customers or supporters are likely to behave in certain ways, for example, which are likely to become valuable, to respond to a particular offer, or which may be most likely to lapse.
Attitudinal models are similar to propensity models but concentrate on predicting factors such as customer needs, motivations, perceptions or relationships.

We can also build models for you that predict the lifetime value of different customer segments, allowing you to make the most informed decisions about which segments to nurture and which can be given less investment.

Our experts are experienced in building models using a variety of techniques such as regression, CHAID and cluster analysis. 

Once we have built your model, we can provide assistance with campaign planning, helping you to decide how many supporters or customers to target, likely breakeven points, income and ROI down the model depending on your costs per contact, response rates and average gift or purchase value.



Tel: 01242 258700 or email:enquiries@tangibledata.co.uk