Database Fundraising, Customer Relationship Management, September/October 2000 ©Winthrop Publications
Abstract: Charities need to become increasingly sophisticated with their use and application of database fundraising. This article raises the issues involved for fundraisers attempting to maximise income from one of their most valuable fundraising assets. Principles discussed are intended to be applicable to all organisations, no matter their size.

Database workshop: Combining segmentation and scoring methodologies for marketing, The Journal of Database Marketing Vol 5 No. 2. ©Henry Stewart Publications.
This paper aims to uncover some of the further techniques where manipulating and analysing data can lead on to new product development, business planning and more sophisticated marketing. It deals with practical applications of statistical techniques, and accumulation of data to create practical and workable screens, scores and segments for marketing use.

Database workshop: Determining and measuring customer value, The Journal of Database Marketing Volume 6 Number 1 ©Henry Stewart Publications.
This paper aims to provoke thought into what organisations wish to do with value analysis — exploring the reasons why organisations are motivated to create value measures, and how the measures created will differ, depending on the reasons for producing them. It raises a number of practical issues involved in terms of accounting definitions and information availability.

Donors: How much do they give in a lifetime?, International Journal of Nonprofit and Voluntary Sector Marketing Volume 4 Number 1 ©Henry Stewart Publications.
This paper refers to the practicalities of creating and using not one but a variety of measures from information sources that exist within such organisations. The paper specifically explores the way measures can be created and used. It raises a number of the practical issues involved in terms of accounting definitions and information availability. Understanding and using the value measures of supporters is key to ensuring that this relationship is dealt with in the most effective way for the organisation.

Making money for Scope: A case study in the development and application of database marketing fundraising, Journal of Database Marketing Vol. 7, ©Henry Stewart Publications.
Scope is a charitable organisation providing services for people with cerebral palsy, their families and carers. This paper aims to deal with a number of aspects of possible help to other organisations planning to redevelop their database and undertake analysis

Metrics: The kaleidoscope of value measurement at customer campaign, function or enterprise level, Journal of Interactive Marketing. Vol.3 No.2. ©Henry Stewart Publications.
This paper is based on practical experience in building and producing value analysis and metrics within different sectors, and aims to reveal a workable approach to creating different metrics.