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| Seat UK Launches Club Site- 30 September 2008 Tangible Data growth fuels new appointments-12 August 2008 Energy Saving Trust targets business fleets- June 2008 |
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| In a sense, we’re all about integration. As well as being the only supplier that can offer tools that integrate research data with information on the marketing database, we’ve developed a leading edge system that combines online and offline data with model scores and campaign history to give a truly integrated view. The idea of integration nicely sums up our approach too. We are data experts, but we combine these skills with a genuine understanding and experience of the marketing environment. We’re also good at engaging with clients. I’ve spent over 20 years in the data services industry. Along the way, I’ve become a Fellow of both the Institute of Direct Marketing and the Chartered Institute of Marketing. Because of my special interest in not-for-profit marketing, in 2006 I co-founded Insight special interest group as part of the Institute of Fundraising, aiming to raise standards for analysts working within the Charities sector. Before I set up Tangible Data with David in 1996, I spent 10 years working for British Gas, where I managed the development of marketing databases used for direct marketing, business planning and modelling. |
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