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Magellan Database Marketing Review |
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"Tangible Data has a formidable reputation for expertise at the sharp end of database marketing” Database Marketing Magazine. April 2008 Magellan is a leading edge campaign management system that combines online and offline data to give you a single view of your customers, donors or supporters.With the ability to integrate multiple data sources, model scores and response information, the system is ideal for managing diverse segments. Magellan will give you an up-to-date overview of each segment’s performance and behaviour. Integrating data in this way enables you to gain maximum benefit from disparate sources. You can quickly and easily make selections; run reports; capture and store responses from multiple channels and access information from past campaigns like selections, creative and results. Magellan was designed to be an intuitive and user friendly tool, designed by a team of expert developers working with experienced marketers. No programming skills are required, and the system has a context-sensitive help to guide users through the system. Deeper functionality is available for the technically minded, and we provide full training. Contact us to request further information. Tel: 01242 258700 or email:enquiries@tangibledata.co.uk |
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Data Strategy
Magellan
